What Is the Number One Way a Company Can Be Successful With Social Media Marketing

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Updated Oct 2021

At one time, artificial intelligence, data-driven marketing and vox search engine optimization (VSEO) were aggressive concepts bordering on the ridiculous. Today, these are some of the peak digital marketing trends.

And why wouldn't they be? After all, if your business intends to remain competitive in this crowded online landscape, you must adapt to the latest innovations.

In this article, nosotros'll go over the 38 about important digital marketing trends y'all can't ignore this year because they will assist your business not merely survive, simply thrive in this age of never-ending marketing changes.

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Tabular array OF CONTENTS: ↓

1. AI-Powered Optimization
2. Programmatic Advertizing
3. Conversational Marketing
4. Chatbots
5. Personalization
6. Video Marketing
7. Social Messaging Apps
8. Visual Search
9. Live Stream Shopping
10. Vocalism Search
11. Social Media Stories
12. Push Notifications
13. Social Commerce
14. Interactive Content
15. Omnichannel Marketing
16. Augmented Reality (AR) & Immersive Technologies
17. Predictive & Augmented Analytics
18. Geo-Fencing
19. Progressive Web Apps (PWAs)
20. Newer Blockchain Applications
21. Quantum Computing
22. Big Data and Deep Learning
23. SERP Position Zero
24. Voice Commerce
25. 5G Technology
26. Greenish Marketing
27. First-Party Cookies
28. Website Security
29. Mobile Commerce
30. Creator Economic system
31. Live Streaming
32. Twitch
33. Amazon Ads
34. Podcasts
35. Native Advertisement
36. IoT Advertising
37. Inclusivity and Variety
38. Alternate Search Engines

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38 Digital Marketing Trends You Can't Ignore in 2022

ane) AI-Powered Optimization

Artificial intelligence is the technology behind many services, including content cosmos, chatbots and search engines, which has particularly ramped up since the showtime of the COVID-19 pandemic.

According to a PwC survey from over 1,000 U.South.-based companies, 52% have accelerated their AI adoption plans. The main benefits include:

For content creation, Jarvis is an example of AI-powered software that is "trained to generate original, creative content." Apparently, peak SEO experts taught Jarvis to write blog posts and website copy.

AI can as well clarify consumer beliefs and search patterns, and use information from social media platforms similar Instagram and web log posts to aid businesses empathise how customers find their products and services.

One such company that has made AI the middle of its value proposition is Google. Over the concluding few years, their implementation of AI has allowed their search engine to understand with college precision what people are looking for and what kind of content best serves their search intent.

Google understands what people are looking for and what kind of content best serves their intent. For example, if you search for 'fish oil', Google knows that the dominant search intent is to learn about the health benefits and side effects:

Therefore it'south highly unlikely you could rank #1 for this keyword with an e-commerce product folio. If you get this stride wrong, all the time and endeavor you spend on content production, promotion and link building volition go to waste.

This ways that it's become more than crucial than ever to nail the search intent, and content optimization is an fantabulous manner to do this. The easiest way to implement content optimization into your SEO and content workflows is past using a tool similar ClickFlow .

ClickFlow's Content Editor feature pulls data from the top 20 current ranking pages, and helps your writing squad put together a perfectly optimized piece of content.

Using Artificial Intelligence to serve upward subtopics and related keywords will make any article ultra-comprehensive and requite it the all-time possible take chances to rank on page one.Information technology gives you a recommended discussion count, feedback on readability, and an overall optimization course based on keywords and subtopics covered:

This was ane of the key strategies used in this case study , in which ElectricityRates.com was able to increase organic clicks by 327% in thirty days. Using the Content Editor helped them identify that their existing content was not nigh in-depth enough and the important keywords that were missing:

Businesses adopting AI now volition be able to cutting staffing costs and accelerate growth, getting an edge over their competitors.

2) Programmatic Ad

Programmatic advertizing is the procedure of using AI to automate advertizement buying. By removing humans from ad buying, companies receive a more reliable and cost-effective solution to their needs.

Hither's a quick look at how programmatic ad works:

Global programmatic advertising spending has reached almost $130 billion, 61% of which comes from U.South. companies. Co-ordinate to eMarketer, U.Due south. programmatic display advertisement spending will grow 18.4% adjacent year, a number that'due south close to average what was observed in recent years:

According to SmartyAds, the power of programmatic advertising lies in its optimization calibration capacity, which exceeds that of a human:

"Most search-driven transmission advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location.

Such tools similar programmatic demand-side platforms can employ hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or beliefs habits when integrated with customer data platforms."

If paid media buying is a crucial customer acquisition channel, you should showtime paying attention to programmatic advertizement.

One popular application of programmatic advertising buying yous should consider adopting isreal-time bidding (aka. RTB), which uses real-fourth dimension auctions to purchase guaranteed advertizing impressions in advance from specific publisher sites.

Dive Deeper:
* 5 Trends that Volition Define the New Vision of Marketing Automation
* How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere
* The Effects of Natural language Processing (NLP) on Digital Marketing

3) Conversational Marketing

With all that talk well-nigh chatbots, the reality of modern marketing becomes articulate: it'southward more conversational than always. People want information technology that mode, and and so brands are reacting accordingly. When consumers have a question, 82% want an "immediate" response.

Conversational marketing facilitates a personal, instant connection between marketers and customers:

Unlike traditional strategies, this course of marketing is now bachelor across multiple channels, assuasive brands to run into customers on their terms: on the devices, platforms and time schedules that suit the customer best.

David Cancel, founder and CEO of Drift, explains: "Today's buyers wait to discover what they're looking for now, not later….[And in] the way people prefer to communicate."

The primarygoal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement, greater loyalty, and more sales.

In fact, Drift has institute that 41.3% of consumers employ conversational marketing tools for purchases.

Some methods companies use to execute a conversational marketing strategy include:

• Chatbots
• Personalized videos
• Personalized emails
• Virtual selling administration

I example of a company that benefited from conversational marketing is ThoughtSpot, which, after its implementation, saw 10X more sales conversations, 70% more marketing qualified leads, and 64% more meetings booked:

Swoop Deeper:
* VSEO: How Voice Search and Conversational AI Are Changing SEO
* Why You lot Should Apply Multiple Channels to Maximize Your Client Acquisition

4) Chatbots

I implementation of conversational marketing is chatbots. Chatbots leverage AI technology to provide automated human-similar messages to web visitors in real-fourth dimension:

Surveys bear witness that:

• The greatest benefits of chatbots for companies are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%).
• Uberall  has institute thatfourscore% of consumers have positive experiences with chatbots.
• Juniper Inquiry predicts that eCommerce transactions via chatbots will achieve $112 billion by 2023.
• By 2024, Insider Intelligence predicts that consumer retail spends via chatbots worldwide will reach $142 billion — up from just $two.viii billion in 2019.

Many customers prefer interacting with chatbots because they are responsive 24/7, give answers promptly, and accurately recall their entire buying history. These virtual administration offer outstanding customer service by meeting customers' expectations and automating repetitive tasks, freeing your resources for more important work.

Every bit more consumers become accepted to chatbots, they volition become increasingly crucial for a positive customer feel.

Dive Deeper:
* 13 Messages Your Chatbot Should Be Saying to Prospects
* Why Chatbots Are a Must-Have for Businesses (and How to Build One!)
* Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results

v) Personalization

If you want to stand out in 2022, yous need to personalize your marketing, which ways personalizing content, products, emails, etc. It turns out that consumers like personalization:

• SmarterHQ found that 72% of shoppers human action on marketing messages only when they are customized to their interests.
• A  Salesforce survey  found that marketers encounter the highest benefits of personalization on their customer experience (64%), a conversion rate increment (63%), and visitor appointment (55%):

Similarly, Kevin George from EmailMonks asserts that "personalized, triggered emails based on behavior are 3X better than batch-and-blast emails."

When y'all want to study examples of the power of personalization, it's hard to overlook Netflix and Amazon, with their incredibly successful tailored recommended products or motion-picture show titles. Here are a few other companies that are successfully using personalization today:

• EasyJet launched a data-driven e-mail entrada that uses customers' travel history with the airline to build personalized stories, suggesting where they might like to travel side by side. About 12.5 million unique emails have been sent, which had a 25% higher click-through charge per unit than non-personalized emails.
• Cadbury's created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook contour, including age, interest and location. The campaign generated a 65% click-through rate and a 33.vi% conversion rate, proving that the personal impact works.
• Starbucks uses a gamified mobile app that draws on data like buy history and location to get as personal equally possible, allows customers to customize their drinks, and encourages farther use with its rewards system—which skyrocketed their acquirement to $2.56 billion:

Dive Deeper: 3 Ways to Personalize the Customer Journey Experience

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6) Video Marketing

Video marketing is ane of the most important marketing trends today and likely for the next five-10 years. A Biteable survey found that:

• 60% of businesses use video every bit a marketing tool
• 61% of marketers run across video equally a "very important or extremely important" role of their marketing strategy
• 74% say video has a better return on investment than static imagery
• 52% say that video helps them build trust with potential customers

When we talk about video marketing, don't just call back of YouTube. In that location are plenty of ways to drive higher date with your video marketing. For instance, y'all tin can make a video mail service or start a alive broadcast on Facebook, LinkedIn or Instagram. 1 style to schedule instagram posts for maximum engagement is by using RecurPost's automation tool.

Video is a useful channel where you can repurpose and republish your existing content or vice-versa. On the ane hand, that means taking a content piece similar a blog post and turning it into a video.

For example, we have implemented this tactic with this Amazon advertising 101 article, which Eric repurposed into a video:

On the other hand, you can take a video, publish information technology on your website and YouTube channel, and then:

• Get it transcribed and publish information technology equally an commodity (with an embedded YouTube video for meliorate rankings)
• Upload the raw video with the transcription every bit subtitles to Facebook (native Facebook videos become a much higher impression share and engagement than shared YouTube videos)
• Rip the audio solitary and use information technology as a podcast episode
• Apply video thumbnails in your email marketing campaigns and the word "video" in subject field lines, equally that has shown to increase open up rates past 19%

Dive Deeper:
* 10 Inspiring Examples of Promotional Campaign Videos
* The Types of Videos to Utilize at Each Phase of the Marketing

If you remember social messaging apps are just for sending emojis to your friends, take a look at these numbers:

• The pinnacle three social messaging apps — WhatsApp, Facebook Messenger and WeChat — have 4.5 billion users combined, more than Facebook or YouTube.
• Over 56% of global messaging app users say they have messaged brands to get more than information in all stages of the buyer's journey.

Social messaging apps are another execution of a conversational marketing strategy. People expect businesses to accept a presence on messaging apps because it's a direct and piece of cake way to interact with them.

Some reasons why your company should use messaging apps include:

• Cultivate contact
• Deliver timely data
• Involve people in events
• Regain potential customers
• Provide back up and assistance
• Boost sales

8) Visual Search

Visual search is a new practice where people tin can upload an prototype into search. Although it'southward relatively new, there are two companies that are leveraging visual search:

A) Pinterest

Pinterest jumped on the visual search bandwagon with the launch of Lens, a visual search tool that allows users to take a photo of an detail to find out where to buy it online, search for similar products, or view pinboards of related items:

Pinterest's Lens recognizes ii.v billion dwelling and fashion objects and has inspired over 600 meg searches on Pinterest'southward mobile apps and browser extensions. Since its launch, they have seen a 140% growth in Lens usage.

Pinterest has connected to update its functionality with the launch of the following features:

• Pincodes, which use QR codes to observe inspiration while their users are out shopping or flipping through their favorite magazines.
• Idea Pins, a similar concept to Snapchat or Instagram Stories that use multi-folio video formats for creators who want to publish loftier-quality, evergreen content direct to Pinterest. So far, it's only available to users from the U.S., UK, Commonwealth of australia, Canada, France, Deutschland, Republic of austria, and Switzerland.
• AR Endeavor, an augmented reality characteristic for testing new eyeshadows from leading brands such as Lancome, YSL, Urban Decay, and NYX Cosmetics.

B) Google Lens

Google Lens is a visual search engine by Google, which recognizes objects and landmarks through a camera app. Here's what you can practice when y'all accept a photograph of the following items:

• Apparel and dwelling house goods: Find similar products and where to buy them.
• Barcodes: Use a barcode to notice info nigh a product, like where to buy information technology.
• Business organisation bill of fare: Save the phone number or address to a contact.
• Book: Become a summary and read reviews.
• Effect flyer or billboard: Add together the issue to your calendar.
• Landmark or building: See historical facts, hours of operation, and more.
• Painting in a museum: Read about the artist and acquire more.
• Plant or creature: Learn about species and breeds.

9) Live Stream Shopping

Alive streaming is a relatively new concept in the Western world, but in People's republic of china, it's common and extremely pop. If you retrieve that's an exaggeration, check this out: In the starting time one-half of 2020, ane third of China's cyberspace users — which is roughly 309 one thousand thousand people — tuned in to a live streaming shopping session.

What'south more, in Oct of 2019, Viya, one of Red china'due south most popular live streamers, earned roughly $49.7 million in justone day of alive streaming: 🤑🤯

According to McKinsey, the most popular product categories for live stream shopping are apparel and fashion, beauty products, food, consumer electronics, and furnishing and home decor:

Coresight Enquiry forecasts that live stream shopping will generate $25 billion in sales in the U.S. by 2023.

Two early adopter brands in the U.S., Levi'south and Tommy Hilfiger, have plans to offset running alive stream shopping events. Amazon, Facebook, and Instagram are likewise in the works to make this a reality.

While alive stream e-commerce is still new, McKinsey recommends starting with infrequent streams focused on ane-5 products and relying on TikTok, Instagram, Facebook or Amazon Live, and so moving on to a "dedicated in-house team or bureau staff to programme and develop content for livestreams, including storylines, scripts, and hosts or influencers" and broadcast them across multiple channels.

Dive Deeper:
* 5 YouTube Trends Yous Tin can't Ignore in 2022
* What Is Alive Stream Shopping?
* How to Utilise Live Video (Facebook & Instagram) to Grow Your Business concern

10) Phonation Search

The increasing use of vox search has pushed companies to rethink their digital marketing strategies. If you're nonetheless unsure virtually vox search, consider this:

• 20% of all internet searches are voice-based.
• 58% of consumers used phonation search to detect local business information.
• 40% of adults use voice search daily.
• 1 billion voice searches take identify every month.

Phonation search already plays a crucial role in providing relevant information for search engine users. Google Banana has i 1000000 actions and Alexa has over 100,000 skills, which correspond functions that let their voice assistants to react very specifically to user commands and queries:

Keep in mind that not but will more companies produce audio content in the hopes of gaining make awareness (so you should, too), but ads are on their way next. This means that Alexa will tell you the answer to your question along with a "give-and-take from her sponsor."

The latest data (which is at present a few years former, and so nosotros tin can assume that this number is higher) shows that 27% of all mobile searches are voice-activated, meaning that they come up from a prepare of "trigger words" such every bit "how," "what," "all-time," and "piece of cake."

Keep in heed that voice search isn't merely another channel to strength messaging and sales. Instead, marketers must develop a unique approach to consumer interaction, and this channel should be part of a broader, more connected make experience.

Dive Deeper: five Steps to Optimize Your Content For Voice Search

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Snapchat was the first company to ignite the concept of "Stories." Then Instagram and Facebook came along, and eventually, YouTube, LinkedIn and Twitter unveiled their ain story formats — albeit with dissimilar names.

Stories are posts that disappear subsequently 24 hours. Despite representing such a elementary concept (or, perhaps, thanks to it?), stories allow marketers to share genuine content and connect on a personal level with their audiences:

Here are some means you can apply social media stories to engage with your audience:

• Employ polls within Instagram Stories
• Add links to your social media Stories
• Take advantage of Snapchat geofilters
• Add location tags
• Add mentions for other brands and your fans
• Give live video a attempt when creating Stories
• Invite followers to explore more with clear call-to-actions

Learn More:
* Are You Doing Snapchat Right? 11 Tips for Businesses
* How to Create Instagram Stories Ads that Your Ideal Client Volition Swipe Upwards

12) Button Notifications

The launch of GDPR (General Data Protection Regulations) and stricter privacy laws accept dented the authority of email marketing. Moreover, younger audiences favor other methods of communication and prefer to bargain with fewer touchpoints when engaging brands.

As part of the bid to engage users on multiple channels, browser push button notifications are something y'all will run into more and more brands adopting in 2022 — and they are getting more sophisticated and personalized. In fact, using personalized push notifications increases conversions:

• 7% open rate for segmented button messaging compared to a three% open charge per unit for generic, broadcast messages (a 2x improvement)
• 54% of users convert from a segmented push notification, compared to only fifteen% for circulate messages (a 3x improvement)

Notifications triggered by beliefs are being used to re-engage people who have shown interest but failed to convert, and to recover acquirement from abandoned shopping carts:

Notifications can fifty-fifty include images and CTAs to maximize conversion rates from such efforts:

xiii) Social Commerce

Social commerce has existed for a long time but never really caught upward until recently. Two platforms that have brought a new meaning to social commerce are Instagram and TikTok.

Instagram has 1 billion users, and ninety% of them already follow active shopping brands, with many visiting these profiles daily. Here'southward a list of features y'all can use to sell on Instagram:

• Live Shopping: This is an implementation of live streaming (more below, on tendency #31).
• Shop Tab Ads: Perfect for e-commerce stores that want to promote their ads on users' store tabs.
• Reels Ads: Just like Stories ads, but for Reels.
• IGTV Ads: The same as earlier, but for IGTV.
• Instagram Checkout: A seamless and secure mode to sell your products direct on Instagram.

With i billion monthly active users, TikTok isn't far backside behind. In 2022, they launched TikTok Shopping, which allows creators to add a shopping tab to their TikTok profiles:

What's more, a Shopify integration will pull products from their Shopify production catalogs and show them on a creator'due south TikTok contour — basically, the same as the Store Tab on Instagram. Users will be able to purchase a product without leaving the app, an identical method to the recently launched Instagram Checkout.

And so far, TikTok Shopping is just bachelor to Shopify merchants with a TikTok for Business account from the U.South. and UK.

Dive Deeper:
* How to Launch a TikTok Ads Campaign for Eastward-commerce
* The Power of Social Shopping on Instagram
* TikTok Marketing: How to Get Started with Ads on This Platform

xiv) Interactive Content

Speaking of instant access, that brings the states to i of the fastest-growing digital marketing trends in recent times: interactive content.

In 2022, we're destined to see a shift from traditional text-based content toward dynamic, engaging content that offers users an immersive feel, such as:

• Quizzes and polls
• Embedded calculators
• Augmented reality ads
• 360-degree videos

Here's an excellent example of a 360 VR video :

And here's an case of our Marketing Impact Estimator to aid you calculate how much more than money you'll make with marketing:

Interactive content is more than engaging, more than memorable and more likely to generate the results your business organization needs. People like information technology not just because it's fresh and original, just because information technology makes them feel more than continued to brands and more involved in the buying process. That's why:

91% of buyers are actively searching formore than interactive content.

15) Omnichannel Marketing

Omnichannel marketing was one of the buzzwords of 2020. While thephrase may now seem a footling worn out, thestrategy is as ripe and relevant as ever.

Omnichannel marketing is the process of marketing across multiple platforms — such as social media, apps, email, and blog posts — to offer an enhanced customer experience and cohesive brand message that lead to higher conversions and loyalty.

Stats bear witness that brands using iii or more channels in an automation workflow tin generate dandy results:

• Engagement charge per unit: 18.96% on omnichannel vs. v.iv% on single-channel
• Purchase frequency: 250% higher on omnichannel vs. single-channel
• Average guild value: xiii% more than per order on omnichannel vs. single-channel
• Customer retention rates: ninety% higher for omnichannel vs. single-channel

With more and more SaaS companies providing the tools to manage multiple channels more efficiently, implementing an omnichannel strategy is easier than e'er.

This is some other area where AI and large data are playing a role by helping brands understand consumer beliefs amend and personalize at an individual level at scale.

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xvi) Augmented Reality (AR) & Immersive Technologies

Although virtual reality (VR) gets everyone excited with grand sci-fi ideas, AR has been more realistic for marketers.

According to ARtillery's forecast written report, consumer and enterprise AR global head-worn revenue will grow from $ane.half-dozen billion to almost $eighteen billion:

Likewise, mobile AR global acquirement for consumer and enterprise apps will rise from $6.8 billion to $26 billion in 2025— near a 4x growth rate.

Facebook just unveiled its long-awaited smart glasses, and although the focus is more on taking photos than augmented reality, information technology'south the first of what could be a game-changing venture.

Other companies have launched their AR apps, similar IKEA. Their IKEA Place app allows users to take a picture of a room in their homes with a smartphone camera (with merely iOS 11.0.1 for at present) to "test drive" IKEA'south piece of furniture in it. Users can motion the furniture around and check out how it looks from dissimilar angles:

With AR improving rapidly, nosotros will run across a huge uptake in brands finding useful applications for the engineering science in the future.

17) Predictive & Augmented Analytics

Predictive analytics is the do of using data mining, predictive modeling and machine learning to identify patterns and attempt to predict the future. Due to its potential, it has become more sophisticated and widespread in many industries.

In terms of digital marketing trends, we tin can expect to run across an even higher number of predictive analytics tools and applications, such as advanced lead scoring, customer segmentation, and personalization.

One such example is Amazon Banana, a Chrome extension from the retail giant that allows users to permit product recommendations from Amazon to extend across the website to make personalized offers while they are browsing elsewhere on the web:

On the other mitt, Augmented Analytics uses auto learning and Natural language Processing (NLP) to automate data preparation and enable data sharing.

The differences between predictive analytics and AR lie in the technologies used:

"Where predictive analytics uses machine learning to predict what volition happen, augmented analytics uses machine intelligence to boost homo intelligence with the why, and so we tin work faster and smarter on ever-larger datasets."

According to Gartner, 75% of enterprises volition motility to using AI for their operational needs past the cease of 2024, driving a 5X increment in streaming data and analytics infrastructures.

Dive Deeper:
* How to Apply Predictive Analytics for Better Marketing Performance
* The Future of Data Science & Predictive Modeling

xviii) Geo-Fencing

While the thought of marketing to people based on their location is naught new, nosotros do expect an increase in the use of geo-fencing, a market that is expected to grow to $2.4 billion by 2023 — along with the rise of mobile use:

Geo-fencing allows real-time targeting based on a user's location. A target area is defined as, say, within a mile of a restaurant, and when a user enters or leaves this area, they receive a push notification, text message or another form of marketing communication.

According to Reveal Mobile, more than l% of marketers surveyed see restaurants and bars, health and dazzler, entertainment, grocery, and pet stores as the top five retail locations for geofencing:

What'south more than, they found that geotargeted audiences tend to perform better or the same, on average, than other targeting tactics:

The American gas visitor chosen 76 uses Waze to mark their gas stations on a map throughout California. As drivers approach, a logo pops up on their map showing them where to stop for gas and offering entry to a competition if they fill up. Their "Tank 5" campaign resulted in a 6.five% navigation rate to fuel stations:

For industries that need to convert digital users into brick-and-mortar customers, geo-fencing will become more than and more of import in their marketing strategy.

Learn More: Geotargeting: How to Find the Correct Customers for Your Brand

19) Progressive Web Apps (PWAs)

Progressive Web Apps are websites that work like mobile apps simply whose functionality resembles a native mobile app. PWAs offer fast load times, allow button notifications, offline usage and much more without being express to either Android or iOS. PWAs enable evolution teams to create web apps for whatsoever device that works just like a mobile app.

Past 2026, the number of smartphone users is expected to reach vii.5 billion:

With total folio views on mobile increasing yr-over-year by 57% worldwide, mobile is more crucial than ever to your digital strategy.

As such, PWAs are going to become ever-more prevalent as the mobile revolution continues at footstep.

Swoop Deeper: 14 Ways to Kickstart Your Mobile Email Marketing Campaign

20) Newer Blockchain Applications

As divers past Blockgeeks, a blockchain is:

"A time-stamped series of immutable data records that is managed by a cluster of computers not owned past any single entity. Each of these blocks of data (i.e., cake) is secured and bound to each other using cryptographic principles (i.e., chain)."

Here's a visual representation of how a blockchain works:

Despite being initially focused on cryptocurrencies, blockchain technologies and their applications are far more wide-reaching than just the financial world.

Co-ordinate to Leandra Monteiro from IBSintelligence, some key blockchain trends to follow in 2022 are:

• BaaS (Blockchain-as-a-Service), which represents the third-party creation and direction of deject-based networks for companies in the business of building blockchain applications
• Verifiable Credential & Self Sovereign Identity (Universal Identity), which volition offer verifiable, globally resolvable, and privacy-preserving credentials to shop and manage from the security of our own devices and tin can show it to anyone, anywhere
• DeFi (Decentralized Finance), which represents a shift from traditional centralized financial systems such every bit brokerages, exchanges or banks to smart contracts on blockchains
• NFT (Non-Fungible Tokens), which are a special cryptographically generated token that uses blockchain engineering to link with a unique digital asset that cannot be replicated
• CBDC (Central Bank Digital Currency), a digital grade of central bank money based on Blockchain, which is a legal tender created and backed past a central bank

Continue Reading:
* The Ultimate Guide to Blockchain Digital Marketing and Cryptocurrency
* How Blockchain Tin can Exist Instrumental in Preventing Digital Fraud

21) Quantum Computing

Quantum computing is a new technology based on a quantum physics theory, which asserts that subatomic particles exist in more than one state simultaneously. For clarity's sake, here's how ITSPmagazine compares it to traditional computing:

"Traditional computers store information in bits, which can exist in one of two states: ane or zero. Quantum computers, notwithstanding, use a new unit of measurement, a single cantlet known as a qubit (literally 'quantum chip'), which greatly increases the computational power of a arrangement."

Another way to visualize breakthrough computing is to imagine a huge library:

"While a archetype reckoner would read every book in a library in a linear manner, a quantum computer would read all the books simultaneously. Breakthrough computers are able to theoretically work on millions of computations at one time."

Source

So how can marketers utilize quantum computing? Here'south what we tin can look:

• Improved mobile data coverage
• More man-similar AI, such as Google AI, which is developing breakthrough algorithms to drastically improve machine learning
• Increased relevance of ads such as the use of breakthrough annealing to let advertisements reach a wider range of people at a better cost

Source

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22) Large Data and Deep Learning

The big data manufacture will go along to grow exponentially. According to Statista, the total amount of information existence consumed globally is forecasted to increase to over 180 zettabytes (that's one with 21 zeros!) past 2025.

They also forecasted that the big data market segment will grow upwards to $103 billion by 2027 with a share of 45% of the software industry:

As large data grows even more powerful, the demands for user data privacy go increasingly important (the Full general Information Protection Regulation (GDPR) was a global revolution on data privacy, while the California Consumer Privacy Act (CCPA) was more local).

As such, big data is a double-edged sword, simply 1 that many digital marketers volition notice difficult to resist very soon.

Some uses of big data for marketers include:

• The implementation of low-toll KYC (Know Your Client) processes
• The deployment of business intelligence and spider web analytics tools
• The apply of avant-garde personalization and targeting methods for improved customer experiences and acquisition
• The employ of information-driven attribution models (such every bit the one Google recently announced) to counter the loss of third-party cookies (more on this in tendency #27)

23) SERP Position Naught

For the past couple of years, we have seen the rise of thefeatured snippet, which describes a page'south content in the search result. A page that receives a featured snippet is said to have a "position nothing" as it shows up before the first result:

As Google explains:

"We brandish featured snippets when our systems determine this format will help people more easily discover what they're seeking, both from the description almost the folio and when they click on the link to read the page itself. They're peculiarly helpful for those on mobile or searching by voice."

The position aught is the about coveted place for any website due to beingness the most likely to get the about clicks — sometimes a featured snippet holds the entire infinite above the fold.

Featured snippets may offer a seamless user experience, but for search engine marketers, they correspond an enormous challenge.

First, featured snippets tin can satisfy a user's search without generating a click. Yeah, that ways you may work hard to rank for a folio, get the position zero, and all the same get no traffic. 😔

Second, there'south no way to optimize a page for a featured snippet, equally Google says:

"Google's automated systems determine whether a folio would make a good featured snippet to highlight for a specific search request. Your feedback helps the states improve our search algorithms and the quality of your search results."

The ascension of position aught SERPs means that present, search volume, intent and organic contest aren't the just things that define a keyword's worth. You lot must also clarify whether a keyword has a featured snippet or non.

As Google adds more than AI into its ranking algorithm, we tin can expect an ever-higher part of their results as null-rank-based.

Dive Deeper:
* half-dozen SEO Trends You Can't Ignore in 2022
* How to Rank on Page one of Google for Thousands of Keywords
* SEO & CRO: How Rankings and Conversions Complement Each Other

24) Voice Commerce

The launch of vocalization assistants has disrupted more the search engine world. As it turns out, consumers don't merely like to use them to execute their search queries — they likewise similar to utilise them tobuy.

To empathise the power of voice commerce, we need to remember about ane aspect of the consumer's purchase process: convenience. A consumer may non purchase a 55" Boob tube through a voice assistant, but they are most likely to purchase a small, low-priced product that's too annoying to search for online.

Co-ordinate to Walker Sands, "nutrient and grocery" ranks highest on the list (at 21%) of what consumers have purchased via a vocalisation-controlled device, followed by Consumer Packaged Goods (CPG) at sixteen%.

• One visitor that took the lead in this new tendency isWalmart, which partnered with Google to launch the Walmart Voice Social club feature. People who own a Google Home tin at present say, "Hey Google, talk to Walmart," choose the product they want, and add it to their cart.
• Amazon also incorporated voice commerce with AmazonFresh, which allows customers to store through any Alexa-enabled device.

Here's how your e-commerce shop tin can benefit from vox commerce:

• Care for your search strategy every bit a conversation. Design content with long-tail keywords equally a searchable conversation with the customer.
• Focus on expected queries and suitable keywords. Make use of trigger words for voice searches (such every bit who, why, when, how, where, should, could, does, etc.).
• Do not limit yourself to verbal words. Instead, consider the possible context of the client's queries and offer valuable content that answers the question.
• Blend multiple terminologies to create variable sets of keywords and phrases. They should naturally cover all the relevant information of questions.
• Come with catchy product descriptions that audio great when read aloud. Write naturally to align with regular speech patterns.

25) 5G Engineering science

In a world gone mad for mobile, arguably ane of the most significant digital marketing trends of 2022 is the dawn of 5G engineering, or fifth generation of mobile engineering. The update heralds a new era of digital communications, and its impact will be felt across well-nigh every manufacture.

According to George Slefo, a quondam tech reporter at Aphorism:

"The inflow of 5G may also finally bring millions of rural consumers into the high-speed information lanes where marketers increasingly sell their products. It might even disrupt the digital duopoly of Google and Facebook past arming telecom companies with unprecedented data for ad services."

T-Mobile points to the benefits 5G speed has for the burgeoning augmented reality industry, noting how it could be instrumental in developing a virtual heads-up display. As this picture below shows, 5G Cyberspace speeds tin help cyclists spot danger from all sides:

The European Union has an ambitious 5G action plan that includes uninterrupted 5G coverage for major roads and railways by 2025. What's more than, the technology is expected to power 100x more than connected devices.

Undoubtedly, 5G technology will transform how we access online content, from digital marketers to the average user.

26) Green Marketing

Light-green marketing, also called "eco-marketing" or environmental marketing," is the practice of developing and advertising products based on their real or perceived ecology sustainability.

Green marketing represents only 1 part of a broader movement toward sustainable manufacturing methods that include:

• The use of recycled and/or recyclable materials
• The utilize of renewable materials
• Limiting the apply of packaging
• The development of repairable products to avoid being thrown away

Green marketing can give your business admission to new, younger markets and provide a competitive advantage over other, similar businesses. It can also increment brand loyalty and boost your brand image.

According to a NielsenIQ report:

• Consumers have spent$128.v billion on sustainable fast-moving consumer goods (FMCG) products.
• 90% of Millennials indicated a willingness to pay more for products that contain sustainable or environmentally friendly ingredients.
• 48% of U.S. consumers say they would definitely or probably alter their consumption habits to reduce their impact on the surroundings.

Allied Market Enquiry projects the global green technology and sustainability market size to accomplish $48.36 billion by 2027, growing at a CAGR of 24.3% from 2022 to 2027.

Some tips to get you lot started:

• Go certified with certifications such as Green America, Green Business Certification Inc. or Green Seal
• Promote your light-green strategy in the different marketing channels you use, such as blog posts, social media, and and then on
• Contain light-green practices into your visitor civilization
• Support eco-friendly programs and initiatives

Book My Gratuitous Digital Marketing Consultation

27) Commencement-Political party Cookies

The Eu'southward GDPR and California's CCPA were passed into law to put limits on the way companies use their customer's data. Since then, dozens of the largest companies in the world take been fined exorbitant sums of coin due to user privacy violations, such equally:

• Amazon — €746 million ($877 million)
• Google – €50 meg ($56.6 million)
• H&M — €35 1000000 ($41 meg)
• TIM – €27.eight one thousand thousand ($31.five one thousand thousand)
• British Airways – €22 million ($26 million)

The implications of the new privacy laws are far more than reaching than economic. Marketers are now faced with a state of affairs that has always been their biggest nightmare:the end of 3rd-party cookies.

Cookies allow marketers to collect all sorts of data to measure, personalize, and develop their advertizing campaigns. With the slow but steady end of third-political party cookies — such every bit the ones nigh marketing tools used to power their technologies — companies tin can only rely on their ain collected data.

Offset-party cookies will strength marketers to exist mindful of the information they collect and how they utilize it. Although the time to come is still uncertain every bit to how much volition this change touch on marketers, in the meantime, here are some recommendations you should start to deploy before it'due south too late:

• Use an omnichannel marketing strategy (see tendency #15) to go data in every touchpoint while respecting the user's consent.
• Use an invitation that'south highly visible, explicit, and personalized.
• Present the first-cookie data drove form/checkbox in a friendly way, as if y'all were issuing an invitation to a loyalty plan.
• Explicate every data aspect you collect from your visitors, what it means, and how you use it for total transparency.
• Allow your visitors to modify their data collection and usage preferences through your preference center.

28) Website Security

In the aforementioned breath equally privacy, website security is becoming more important than ever.

When a visitor lands on your site for the first time, they'll make up their heed about your security withinseconds. If they don't feel safe, they won't stick around, which leads to a lower dwell time, which is a relatively recent Google ranking factor.

That means you may see adecrease in rankings if people don't feel safe on your website.

What'due south more, with the Core Web Vitals update in 2022, websitesmust have secure sites. From now on, the bare minimum is toenable the HTTPS protocol for your site, which will show your visitors a picayune green padlock icon in the URL:

In add-on, prominently displaying a security seal of trust or trust badge on your website volition reassure your site visitors that you lot take their safety seriously:

Dive Deeper:
* How Poor Website Security Negatively Impacts SEO Rankings
* How to Ready Your Site for the New Page Experience Update
* CWV Update: Why Google Keeps Changing How It Measures Your Site's UX (and What to Practise Well-nigh It)

29) Mobile Commerce

We're living in an always more mobile-centric world. Consequently, mobile devices will play a much larger function in the consumer'southward purchasing cycle.

To make mobile commerce more user-friendly (and assisting), Amazon recently launched Amazon Pay, its own online payment processing service, which lowers checkout friction:

Merchants also become piece of cake admission to millions of Prime number members with this service., which is why they accept added Amazon Pay equally a payment vehicle to increment sales.

Similarly, Google revamped its Google Pay app for Android and iOS users, which includes checking and savings accounts in partnership with Citi and Stanford Federal Credit Union.

Hither are a few tips to help you ride the new mobile commerce moving ridge successfully:

• Make your website responsive. This tip may be very 2008, simply it'south so crucial that you lot can't ignore it.
• Use mobile payments. Registration information gets stored on the mobile device itself, which helps to reduce wait times.
• Make proficient use of the space. Feature important elements on the upper department of your dwelling house page and ensure that the search window is visible.
• Brand the phone call-to-action big enough to attract the attending of online shoppers and hands tap on with your finger.
• Tailor the online experienceto your target audience then they take a reason to continue coming back.
• Remove all distractions from the checkout procedure then that customers near the "finish line" can easily cross it.
• Provide access to dissimilar digital wallets while keeping everything on your website secure.

30) The Creator Economic system

We're no longer in the era of big-calibration Idiot box productions. Some fifty-fifty have said the "gilded historic period of Idiot box" has concluded. We're now in theera of creators, one where consumers can communicate directly with independent content creators, such as those you see on YouTube and niche Substacks.

According to SignalFire, in that location are l meg creators, two meg of which make a full-time living (4%), and some 47 meg that make a part-time income:

The creator economy has been driven partially past the desire to make a living with a task that'due south fulfilling and autonomous. On the other hand, consumers want to connect with people they can chronicle to.

With the rise of the creator economy, brands volition accept to engage with these contained content creators who command highly engaged audiences.

In this regard, three trends nosotros look to run across are:

• Creators moving their top fans off of social networks and on to their own websites, apps and monetization tools (such as Substack)
• Creators condign company founders, such as fitness YouTubers who start their own supplement brands
• Creators gaining power in the media industry as fans connect with individual content creators rather than TV companies

Keep Reading: What Is the Creator Economy (& Why Should You lot Care)?

31) Live Streaming

Video content may exist the future of social media, simply alive streaming is the most preferred video marketing channel. In fact:

• The alive-streaming industry is predicted to reach $184.3 billion by 2027
• eighty% of consumers prefer watching a live video to reading a weblog
• 63% of Millennials picket alive streaming content regularly
• People spend 3X longer watching live videos compared to pre-recorded video

Consumers desire authentic, unique content with the opportunity to interact or connect with the creator. Live streaming offers a viewing experience that puts them closer to the action. As a issue, more and more companies apply live video for concern.

Instagram has recently ramped upward its alive streaming capabilities with the launch of Live Rooms, a feature that allows users to run a live stream with upwards to iii people:

Moreover, Instagram has immune viewers to support their favorite creators with Badges, Shopping, and Live Fundraisers.

YouTube also offers a live streaming service called Alive, while Facebook does the same with a feature chosen… Live (social media companies aren't too creative with their features' names).

Both companies want more creators to leverage their platforms to heighten a following and grow their business there. Also, your business should consider using either of these social networks to create highly engaging live streaming video content.

32) Twitch

Twitch, a live video streaming service subsidiary of Amazon, deserves a mention all on its own.

This platform boasts more than than 30 million daily active users. Although Twitch has focused nigh exclusively on the gaming customs (specifically, watching gamers play) since it was founded in 2011, it has recently expanded to other activities such as painting, cooking, and music.

Since the COVID-nineteen pandemic, Twitch has grown even faster than earlier, every bit the following metrics can attest:

Companies take been using Twitch as office of an influence marketing strategy. Like to what can be seen in other platforms like YouTube and Instagram, Twitch influencers have a strong relationship with their followings.

As Game Skinny puts it:

"One of the great things almost online gaming is the formation of the community that plays that game. Much like that, channels and streamers on Twitch foster their own community.

People who savor the game, enjoy the person streaming, and maybe even enjoy hanging out with similar-minded people. Successful streamers embrace this and some fifty-fifty do in-game activities with supporters of the stream."

However, dissimilar other platforms, Twitch has a stringent policy towards publicity, as information technology doesn't allow sponsored links, a primal part of a YouTube marketing strategy. Similarly, Twitch doesn't offer content to its users; instead, users get notified when a creator uploads a new video or starts a live stream session.

Given the tight connection betwixt creators and followers, brands volition be adopting Twitch as another marketing aqueduct to promote their content and engage with new target audiences.

Gaming may have been the main utilize for Twitch so far, only marketers are starting to run across its use to promote events, classes, workshops, and interviews.

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33) Amazon Ads

When you think nigh online ads, you probably call back of Facebook and Google. What about Amazon?

Believe it or not,Amazon's "revenue contribution is at present 2.iv times as big every bit Snap, Twitter, Roku and Pinterest combined, and it's growing i.seven times as speedily."

Boasting over 200 million worldwide Prime number customers, Amazon is an platonic place for east-commerce brands that want to expand their reach. Amazon doesn't rely on third-party data to boost its targeting options;information technology owns the information, and it lets you lot use information technology for your own skillful.

What's more than, Amazon's ad platform can target consumers based on their purchase intent. For instance, a Google search for "all-time 4K Tv set" is broad and generic; users may be looking for information, for product comparisons, or anything else. The aforementioned search query in Amazon is more likely to come from users who are actively looking to buy a 4K TV. Tin you see the ability of Amazon ads now? 😉

Amazon Advertising offers a wide variety of ad products, four of the most popular existence:

• Sponsored Products: Self-service, CPC-based ads for private production listings that announced in shopping results and on production detail pages
• Sponsored Brands: Self-service, CPC-based ads for brands that announced in shopping results and characteristic a custom headline, brand logo, and multiple products
• Sponsored Display: Display ads that use automatically-generated ad creatives from relevant Amazon shopping interests
• Stores: Free, multi-page make destinations that feature a product portfolio and assistance brands tell a story

The enormous opportunity Amazon advertisement platform offers is undeniable and probable to grow in the years to come. As such, you lot must take reward of it earlier it's besides late.

Learn More than:
*  4 Amazon Ads Trends You Can't Ignore in 2022
* How to Improve Your Amazon Ads to Increase Sales
* What Amazon's Marketing Strategy Can Teach SMB Owners

34) Podcasts

People similar listening to podcasts, whether they are from individuals or companies. I source indicates that 80% of people will listen to most of a podcast episode.

And with Google now displaying podcast episodes directly in its SERPs…

…you lot must put more emphasis on optimizing your podcast.

Additionally, "people are fix to collaborate with phonation-enabled devices more often, so podcasters tin increase brand awareness and audience engagement with voice SEO tactics," including:

• Choose a keyword for each podcast episode
• Create a specific page for every episode
• Create a blog post of ~300 words for each episode

Notwithstanding, podcasts can exist tricky for marketers as listeners may not be prompted to take activeness, such as signing upwardly for an email newsletter. In the next few years, marketers will take a more user-friendly approach that will prioritize:

• Using one telephone call to action per episode
• Summarizing the episode's key points
• Making it like shooting fish in a barrel to listen to a podcast — that means not requiring a sign-up, download, or any other issues merely to listen to an episode

Learn More than:
* Sound SEO: The Consummate Guide to Ranking Your Podcast Successfully
* 9 Podcast Trends Y'all Tin can't Ignore in 2022
* The Ultimate Guide to Podcast Advertising

35) Native Advertisement

Is it a surprise to say that people detest online ads? Information technology shouldn't be, considering that 763.v million people worldwide utilize advertising blockers to avoid ads, which forces marketers to try new acquisition channels.

Among the many options available, some of which we mentioned here, marketers accept found native advertising.

Native advertizement is a type of not-confusing digital advertising in which the ad seamlessly blends in with the design of the web page it is published on. Consumers usually tin can't distinguish native ads from the content in which they show upwardly — hence the proper noun "native":

An AppNexus study found that native ads see an average CTR of0.80%, while display ads come across 0.09% — that's8.80x higher than display ads:

ADYOULIKE has revealed that native advertising spend is expected to increase from $85.83 billion in 2022 to a total global value of $402 billion by 2025, which is a 372% increment:

As a consequence, native ads will proceed to grow in popularity, making them a staple on a marketer's overall advertizement strategy.

Learn More: How to Scale Your E-commerce Traffic Acquisition with Native Advertising

36) IoT Advertisement

The "Internet of the Things" (IoT) has been making a lot of noise over the last decade. To understand its marketing potential, let's speedily define information technology:

The IoT represents a network of devices, from smart cars to household appliances to clothing tech, that are connected between each other and the Cyberspace. In this network, the connected devices can assemble, share and analyze data and create deportment synchronously.

Past 2025, there are expected to exist more than than 75 billion IoT devices worldwide, with an estimated global spending of $1.1 trillion.

Which means, of grade, that brands and marketers want to use (or are already using) this information for their own business organization and advertising purposes. For case:

• Johnnie Walker has a Blue Label canteen with built-in electronic sensors that tin can tell if the bottle has been opened and where it is in the supply chain.
• Malibu, another drinks visitor, takes it a footstep further, using their "connected" bottles as digital touchpoint to promote exclusive content.

The opportunities for IoT advert are just surfacing, which may disrupt the industry in ways we can't imagine. The only challenge alee is privacy. Given the detailed amount of data IoT devices gather, marketers will have to utilize it in means that are relevant and respectful of the user's privacy.

37) Inclusivity and Multifariousness

Inclusivity and diversity no longer belong to the Hour world. In 2022 and across, it'south a marketer'southward chore to elevate multifariousness in all of its forms, correspond the marginalized or underrepresented, and reduce long-standing cultural biases to strengthen connections with customers and foster a culture of positive social alter.

Companies need to be careful that their letters, images, voices and valuesrepresent the full spectrum of potential customers and non go out anyone out due to their own unconscious bias.

In 2019, Adobe conducted a inquiry written report of more than than 2,000 U.S. consumers and discovered that:

• 61%found diversity in advertising of import
• 38%said they are more likely to trust brands that show more diverseness in their ads
• 120 one thousand thousand Americans (out of a 332-million population) don't see themselves portrayed in ads

A Nielsen report shows that:

"With 43% of the 75 one thousand thousand Millennials in the U.Due south. identifying equally African American, Hispanic, or Asian, if a brand doesn't have a multicultural strategy, it doesn't have a growth strategy."

Some ways that brands can brand their marketing more inclusive include:

• Tone: Accept a deep, conscientious look at how you represent a subject — say, an average member of your target audience. Analyze the words and expressions you employ in your ads and content to stand for them.
• Linguistic communication: Pay special attention to the words, symbols and phrases you employ to depict people and their problems.
• Representation: Earlier publishing a content piece or ad, inquire yourself: Does this reflect order? Are we elevating diverse voices?

38) Alternate Search Engines

Research from StatCounter shows that about 92% of all traffic on search engines is through Google, dwarfing its "closest" rivals, Bing and Baidu:

Although modest, it's worth noting the changes: Google'due south market share dropped almost one percentage, while every other search engine grew. Hither are the numbers from two years ago:

Information technology'due south hard to fathom a catastrophic plummet happening to the world's most dominant search engine whatsoever fourth dimension soon.

That beingness said, DuckDuckGo –a privacy-focused search engine founded in 2008 that has gained a niche popularity among privacy-minded users –has made some waves recently with its tagline "the search engine that doesn't track you lot" because "search engines don't demand to runway users to make money."

According to DuckDuckGo's general counsel and head of policy, Megan Greyness, this model is profitable: "We make a ton of coin. We are a privately held visitor, then I can't tell you exactly how much nosotros make. Only we are subject to the California Consumer Privacy Act (CCPA), which requires at least $25 1000000 in annual acquirement, and we are well above that."

While Google has been embroiled in data scandals such as the Cambridge Analytica fiasco in 2022 and was officially charged with antitrust violations related to its search and advertising businesses last year, DuckDuckGo has meanwhile been quietly growing their privacy-first search engine, hitting 92 billion all-time searches with about 29 billion searches in 2022 alone:

Even Twitter CEO Jack Dorsey uses it:

Ultimately, marketers should consider their audience and remember about where their brand'south content is likely to be viewed. With that in mind, optimize your content for more than simply one search engine.

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Final Give-and-take on Digital Marketing Trends

And then, there you have it — our definitive guide to the 38 most of import digital marketing trends you can't ignore in 2022.

As John F. Kennedy once said:"Change is the police of life. And those who look just to the past or present are certain to miss the time to come."

For anyone in digital marketing, change is an integral office of the job. You lot must keep looking ahead and strive to comprehend new technologies, tools, and strategies to proceeds an edge over your competitors.

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Additional contributions by CJ Haughey and Ivan Kreimer.

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Source: https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2022/

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